Our Story

A shared passion for wine and the wine country lifestyle brought Jason and Laura Ray together. A passion to share wine and the wine country lifestyle inspired them to create Stråla Vineyards. A beautiful combination of fruit from select vineyard locations, attention-to-detail winemaking and the commitment to the highest quality wines is the result.

Strala (v.)

to shine brightly, emit rays, radiate light


Jason Ray

Jason founded Napa Select Vineyard Services, a high-end vineyard management company in 2005. Jason found the passion for this career due to growing up in the small farming community of Orcutt California located in the Santa Barbara County central coast region.

After studying Crop Sciences and Ag Business at CalPoly San Luis Obispo he started Napa Select Vineyard Services in January of 2005 to provide viticulture to surrounding vineyards in both the Napa and Sonoma areas. He is recommended by some of Napa’s consulting winemakers, and after thirteen years of farming over 1,100 acres, Jason knows where the good fruit is and that good vines make great wines!

Jason Ray, Napa Select Vineyard Services


Laura Ray

After growing up in a Swedish family in Wisconsin, Laura set ​out​ for the West coast. She was in the medical field when the wine industry found her. She won Master Sommelier blind tasting in 2011 that ​brought​ her ​into​ barrel sales.

Laura and Jason met and that is when their passion for wine became a reality, and Strala Vineyards was born​. The team ​started​ making wine with some of the best grapes in Napa Valley in 2014!


“Let your light so shine, that they may see your good works.”

Our History

2013 – 2014

Laura and Jason met at a famous and local favorite Napa Valley restaurant through a mutual friend and winemaker. They then started Strala Vineyards and began production with a small batch of 300 cases of red blends and cabernet.


2015 – 2019

Strala Vineyards released in consecutive years to their portfolio the Sparkling wines, Pinot Noir, Sauvignon Blanc, and Chardonnay.

2018 – 2019

Strala Vineyards released their first vintage to sell direct to consumers to show everyone their passion and to give them a deep understanding of of how each wine is made. Strala partnered with Brasswood cellar to open up our cellars to visitors in napa valley.

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2017 – 2019

Jason and Laura had two beautiful Rays of light added to their life with the birth of Beau and Leo

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3111 St Helena Hwy N.
St. Helena, CA 94574
Call Us:  (707) 800-2310
Email Us:  reserve@stralavineyards.com

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